For a small brand just beginning to market its products and services online, the road ahead can seem daunting. Many of the competitors have been in the industry much longer than your brand. They’ve also been marketing their products online through a sophisticated website that offers an ecommerce platform featuring all the bells and whistles that anyone could ask for.
You’re not aiming to unseat the kings of your industry in your ambitions. You just want a small piece of their kingdoms. And a digital marketing agency can help you achieve what you may have considered to be impossible.
Harnessing the Power of Social Media
With the runaway international success of Facebook, many other social media platforms have launched. They each present their own opportunities to advertise and boost the awareness and recognition of brand names. In particular, they serve as excellent brand ambassadors for small or regional brands that have a specialised niche appeal but would like to expand their client base and raise their brand awareness.
The power of social media lies in its ability to reach people in specific demographics and to focus marketing and ads in specific regions or countries. This power is used effectively by digital agencies to give the small brand a voice and a presence in their increasingly crowded industry and to increase the household recognition of the brand name.
Targetting Yields Results
The ability of social media to target who sees your ads is what appealed to social media advertising from the start. Facebook, as the largest and oldest social media platform in the world, has tons of useful data a digital marketing agency uses to make the ads you place hit their intended marks.
Facebook also offers more targetting choices than any other platform. You may have products that are specifically aimed at women. But Facebook allows you to narrow down your targets to focus on women in a specific region of Malaysia, who like a certain type of music and shop at a certain store.
And digital agencies are the experts in using the data combined with creative ads to raise your brand recognition. They can launch ad campaigns that are some of the most cost-efficient ways for a small company to advertise with a limited marketing budget.
Many Platforms to Explore
There are many platforms to choose from that might give your brand and products the attention they deserve. It seems that every platform offers advertising these days. And Instagram, LinkedIn, YouTube, Twitter, Reddit, TikTok, LINE and Pinterest offer a wide range of choices in finding the perfect audience for your products and services.
Raising your brand recognition is made easier by all the opportunities offered by social media. Still, it still takes a talented agency to efficiently negotiate the many formats, ad styles and bidding processes and use the data effectively.
Schedule a consultation with Primal to learn about how the power of social media can be used to increase your brand recognition and enable you to compete with the kings of your industry.