Your consumers will choose whether or not to buy a product from you based on the information on product pages. When it comes to great content, think of the well-informed salesman, a trusted friend’s suggestion, or an in-depth product specification page. There is no human voice and a lack of quality material on a page when consumers leave the site rather than check out.
Content on your product page that is helpful to customers will increase your sales. It’s rare in stores, and it shouldn’t happen online. Simplifying the checkout procedure will help to solve the problem.
Full cart abandonment is at a disconcerting 67.45 percent. This is a crisis in e-commerce. Suppose that while standing in line at the grocery shop, 6 out of 10 cart were abandoned.
1. Begin by setting goals – In the interests of both your company and your clients
Realizing and aligning your objectives with those of your consumers will help you succeed in ecommerce faster. You may test and adjust site performance, content, and navigation at any time, but you’ll be on the right track when your business understands its objectives and the goals of your customers.
To get lost in internal politics and priorities is simple. You may forget that your site is there to assist consumers in accomplishing a goal that is essential to them. In order to build a fantastic website that really serves your consumers, your company must undergo a paradigm change in its thinking.
Websites have long been built to convey a company’s narrative. That’s similar to watching TV only for the ads if you’re simply presenting the commercial narrative on your site. Goods and category descriptions, product video demonstrations, and real-world pictures of the brand’s products in use may all be used to tell the brand’s narrative without interrupting the flow of the presentation.
By demonstrating how your goods play a key role in your brand’s narrative, you assist your consumers take action. Putting your customers’ needs first and matching your company’s objectives with their may have significant effects.
Conversion rates rise, revenues increase by 100-200 percent, and customer support calls decline. To begin with, aligning customer and company objectives may be difficult, but the potential for improved business outcomes makes the effort well worth it.
Customers are guided from web pages to product descriptions pages with excellent information by sites with simple navigation, and they complete the purchase process. When it comes to navigation, every site has the same problem:
The industry approaches content creation backwards, putting the interests of the brand first. Content creators are often more concerned with the quantity of content they create than the quality of the discussion it generates.
During that time, this content becomes stale, making it difficult for consumers to decide whether or not to make a purchase. When training for a race, you begin at the finish line and work your way backwards to the starting line.
ecommerce development is no different. It’s time to create a strategy to make sure your brand site serves your consumers well after you know what they want. Along the process, do tests to identify weak spots in your site’s content and performance, and talk to consumers to learn about their frustrations with the site.
3. Design Content Structure
Visitors come to your website with a certain objective in mind. If your site’s content and structure do not organically support your visitors’ goals, they will abandon your site and are unlikely to return. Customers will be frustrated and sales will be lost if your site is not deliberately intended to save them time doing the activities that are essential to them.
Thousands of consumers have been polled and interviewed to have a better understanding of what they want to see on brand websites. So far, we’ve only found two objectives consumers want to accomplish while shopping online: assess and act.
Unfortunately, most companies believe that their website is the ideal platform for handling all stages of the sales cycle while in reality; their consumers only want it to handle the first and second phases.
4. Search Filters
When consumers visit your site, it serves as a product showcase and a sales representative all in one. Fortunately, with the proper accompanying material, it may successfully fulfil both functions.
Increasing conversions and revenue are the most common business objectives we hear from Magento ecommerce integration site owners. Customers’ primary objectives are to do product research and make purchases. Delivering a site that makes it simple for consumers to discover and purchase the appropriate items will result in greater sales.
Users rely on brand websites for research, and they have high expectations for the online purchasing experience they get from these vendors. Because there are so many brands and items to choose from, making it simple for your consumers to discover what they want is essential to your online success.
5. Create a single digital experience by designing for it
Customers are consuming more material from more devices at a faster rate than they have in the past. Meanwhile, many brand websites are failing to keep up with the changing ways in which their consumers visit their sites.
Responsive web design is the solution (RWD). As it takes into consideration both present and future browsing situations. It eliminates the cost and infrastructure of maintaining several versions of a website.
When buying online, 67 percent of people utilise more than one device. A typical person spends 7.4 hours per day in front of a screen, and that 90% of people utilize several displays in a row to complete a job over time.
Having a benchmark for the site will allow you to test various interfaces, text, graphics and navigation versus your base to discover which version works the best for your business. A/B testing, which compares two different designs side by side, has traditionally been used to determine the most effective approach.
A method known as Multi-arm Bandit testing, which allows you to test several designs against each other, has expanded on this idea to create a multi vendor website. A/B testing has been mainly superseded with Multi-arm Band screening because of its speed and efficiency.
With over 10 years’ in experience in financial and non-financial research and analysis, Ankita C Behani moved on to set up IQecommerce, a leading Magento ecommerce integration platform in Canada which helps convert the businesses’ dreams of having an online store into reality. With her detailed research and unique insights, she helps clients visualize, create and enhance their online performance leading to full digital transformation. Ankita has successfully delivered numerous Ecommerce consulting and development projects for global clients and offered insightful digital marketing solutions. She is passionate about her work and loves to travel and shop.