Recent ecommerce statistics show significant growth in the number of ecommerce stores. More and more businesses utilize the power of search engines and social media to increase sales.
However, it’s important to know that people now use their phones to browse the internet and make purchases more than ever. This is why proper website optimization for mobile devices is key to beating the competition and making more sales. Here’s what you can do if you’re an ecommerce store owner.
Make Your Website Fast
A speedy website is vital for both desktop and mobile users. Today, customers want it all and want it now. They don’t want to wait for the page to load to see the newest product. Instead, once they click the link, they should immediately get what they’re looking for.
To speed up your website, remove all unnecessary images and compress the ones you must keep. If you get stuck, Google offers a free mobile-friendly testing tool to help you out.
Simplify Navigation and Design
Since mobile screens are smaller than computer screens, you’ll want to remove anything that might distract or annoy the customers. Save the pop-ups for bigger screens and consider removing the sidebar.
When it comes to website navigation, make it simple by creating the hamburger menu that stays on the page at all times. Don’t forget to add the search bar to help your shoppers find products faster. Consider adding a sticky buy button as well.
Keep Customers Interested
Smaller screens also have a limited display section. This is why you should focus on creating a copy that’s short but on point. Include a product name, price, and call to action to keep shoppers interested.
Images are also crucial to keeping customers on the page longer. A total of 67% of customers claim that images are essential when it comes to selecting and purchasing a product. Make sure to show each product from different angles.
Moreover, make your images shareable. Many people talk about products on social media, so you’ll get more brand exposure if your images get shared.
Include Thematic Product Browsing
Thematic product browsing allows your visitors to search for products based on the current theme. For example, you can set up specific categories for Christmas products or simply group them by other themes like “spring” or “occasion.”
Thematic product browsing is a powerful change on your ecommerce website to help shoppers find what they’re looking for.
Create Mobile-Friendly Forms
Mobile-friendly forms contain only essential information. You should omit all unnecessary fields and keep what’s important for the successful checkout or registration process. Also, make sure to minimize typing. The best way to do that is by incorporating radio buttons and drop-down menus.
Mark the necessary fields and make sure your forms have an immediate response to errors. Include a call to action button below the form, but keep it as short as possible.
Provide Many Payment Options
Besides an easy-to-use website, customers love seeing different payment options that make their purchases more convenient. However, businesses benefit from different payment methods since they positively affect sales and conversions. Some of the most popular payment methods are:
- Amazon Pay
- Apple Pay
- Visa Checkout
- Google Pay
- Chase Pay
- Samsung Pay
Additionally, consider including cryptocurrencies as well.
If you ever visited a website that immediately bombarded you with special offers, pop-ups, and ads, you probably left instantly. That’s what your visitors will do if you focus only on intrusive ads.
These might be a good way to collect email addresses, but unfortunately, intrusive ads also provide a poor customer experience. What’s more, Google will less likely show your website in search results if it’s packed with pop-ups.
Use a Chatbot
Chatbots are the latest trend in ecommerce, and they’ll improve the user experience on your website. They serve to answer simple questions and provide basic information to your visitors. The best thing is that chatbots do it faster than customer support, so shoppers are always satisfied.
Another great feature is that chatbots connect to social media messengers. That means you won’t miss a single message. Plus, they can be implemented and optimized for mobile devices too.
When people land on your website via mobile device, they’ll likely skim through it and then proceed to do something else. However, if you can provide products that match their browsing behavior, they’ll stay on your page a little longer.
To achieve user personalization, focus on collecting and analyzing customer data, like visitor demographics, purchase history, and other previous activities. Keeping customers on your personalized page will also boost sales.
Don’t Forget Your Brand
When optimizing for a mobile device, don’t ignore your brand’s tone of voice, image, and colors. Focus on maintaining a consistent brand voice and make sure your desktop and mobile website versions look the same.
Additionally, allow your customers to share your mobile website and products on social media. Give them the option to refer new customers and be rewarded for their loyalty.
Consider Making a Mobile App
Sometimes optimizing an existing website for mobile can be too complicated. There might be too many listed products to check, too many images to remove, or too many website copies to rewrite. One solution is to hire an expert and create a mobile app.
The mobile app will perfectly match your website, but it’ll be easier to use on mobile devices. The best thing about an ecommerce mobile app is that once your users download it, it’ll be much simpler for you to collect information.
When it comes to ecommerce and mobile devices, it’s all about keeping your customer there. However, mobile users are used to switching between content, and their attention span is usually short.
This is why optimizing your ecommerce website for mobile users is key to keeping them engaged and increasing sales. Make your website fast, reduce the amount of content per page, and include additional payment options to provide the ultimate customer experience.