Google Analytics is a powerful tool that allows you to track your website’s traffic and conversions and the performance of your AdWords campaigns.
You can generate dozens of different reports, which are organized into four categories:
1. Audience reports
One of the most important tools in Google Analytics is the audience report. The audience report gives you a picture of your site’s visitors with demographics, location, devices, and behavior. You can find out where your traffic is coming from, how old your visitors are, and if they’re male or female.
You can also see the devices they use to get to your website and the pages they visit most. An audience report is a powerful tool for understanding the people who visit your site; you can use this information to better serve your customers and make better business decisions.
2. Acquisition reports
The acquisition overview report covers traffic sources, devices, top entry/exit sites, and bounce rate (the percentage of visitors who only visit a single page on your site). The Sources report breaks down each acquisition channel (e.g., Social, Search) by medium (e.g., organic search, paid search), providing a more detailed view of each channel’s impact.
Two acquisition channels are available in Google Analytics: direct and indirect. Direct traffic refers to visits from people who have typed in your URL or used a bookmark to get to a specific page on your site. This includes search engine referrals and links from other websites. And, also social media sites like Facebook and Twitter, email marketing campaigns, and links within articles on other websites or blogs.
3. Behavior reports
The behavior report is one of the most important reports in a Google Analytics account. It shows how users interact with your site and which pages they view. This information is incredibly valuable for ensuring you’re reaching all of your viewers and not just a select few. It’s also important to know where your users are leaving the site. Because it could indicate that something is wrong with a page or that you’ve put the critical content too far down on the page.
By becoming familiar with the behavior report, you’ll be able to determine what pages are bringing traffic to your website. And, what kind of content on those pages is appealing to readers, and where people are leaving your site before they’ve viewed everything.
4. Conversions reports
Conversions reports in Google Analytics tell you what online actions lead to sales. This usually means which products are linked to the most orders on eCommerce websites. The Sports section of your website had a 3% conversion rate, and baseball caps were the most popular items connected to it. You could boost baseball cap sales or relocate them from the Sports section.
In addition, Reporting Ninja allows you to create google analytics reports with ease with their powerful tool.