Digital marketing trends keep on evolving, and if you as a marketer want to stay on top of your game, you need to be in the know of these changes. Content marketing is the foundation of digital marketing. It supports and aids in the success of other marketing strategies, be it social media marketing or search engine optimization. It helps businesses build brand awareness, enhance sales, and increase leads and conversion rates.
The content marketing industry is growing rapidly. As per eMarketer, up to 60% of marketers generate at least one piece of content every day. The growth is not limited to marketers working for large organizations. There are a number of freelancers out there, who are monetizing their content writing skills. All these said freelancers need is a smart gadget and a high-speed internet connection, which they can subscribe to by calling on Spectrum Telefono to put their writing skills to use and help a brand market itself.
The significance of content marketing as a part of the whole marketing strategy shows no signs of slowing down. Given that it’s important to stay up to date on the shift and changes happening in this industry. We have compiled a list of some content marketing trends that you should know before devising a marketing plan for 2022. These trends are as follows:
Create content that engages your target audience
While it is important to optimize your content for search engines, it is also essential that you tailor the content in a way that engages your target audience. Try to speak directly to your prospects via your content as it increases your chance of earning their business. You can do that in the following ways:
- Use the customers’ language, like certain slang, acronyms, and terms
- Highlight their pain points
- Predict their needs and write content revolving around them
Refresh and repurpose content
This is a relatively old tactic but still it is a good one. As there are multiple marketing channels like social media platforms, ads, emails, and more, you can repurpose a content piece and use it on the said platforms. But avoid copy and pasting the content, instead try to tailor it in a way that looks appropriate on another marketing platform. For instance, if you have a 1000 word blog post, trim it down to 200-300 words for a newsletter. You can even create a video explaining the gist of the post. It may appeal to the audience more as people like watching more than reading, which brings us to our next point.
Use video and other interactive graphics
When we talk about creating content, the first thing that pops into our heads is blogging but that’s not what creating content is all about. While blogging is an important part of content marketing and is one of the most effective strategies, there are other forms of content that probably now appeal more to the audience, one of them being videos. Videos are one the most effective and engaging forms of content that you can use. As per the latest video marketing statistics? 90% of users say that videos aid in them making a final purchasing decision and as per eMarketer, an average American spends up to 5 hours watching videos.
These stats highlight the significance and prominence of videos in the content marketing industry, so it’s important for you to add videos to your content marketing strategy for 2022, so you don’t miss out on the opportunity of reaching and engaging your target audience.
Update old content
People now mostly rely on the web for information. Given that, it’s important to deliver accurate and updated information to the user. The digital marketing industry itself shifts and changes, giving birth to new trends and strategies. The content on your marketing platforms, be it a blog or a social media page should reflect those changes.
If you have pages that rank high on search engines, this step is particularly essential for said pages as it will get more clicks. If the information on those pages is not updated the bounce rate would increase that can have a negative impact on the rankings that you have worked so hard to achieve.
While you may already be familiar with different website analytics tools like Semrush and Google Analytics to track and measure the performance of your content. It is important for you as a marketer to dig deeper and analyze how each content piece is performing. See which of the said pieces are driving the most leads, conversions, and email sign sign-ups. You can later use this data to come up with new content topics and devise effective lead generation and lead nurturing tactics.
Creating high high-quality engaging content takes effort and time, and when it comes to taking into account new marketing trends, it can become particularly overwhelming. But it is important to remember that marketing is an evolving discipline and to achieve fruitful results you need to beware of the changes and update your marketing strategies accordingly.