Sunday, September 26, 2021

LinkGraph 101: SEO and Link Building for Beginners

Many measures must be taken to establish your brand’s authority and awareness online. A few examples of these actions include keyword research, on-page optimization, and an excellent content creation strategy. Managing the many facets of an SEO campaign can be challenging for a business owner to handle on their own. For this reason, it can be highly beneficial to consult with experts like LinkGraph, SEO agency. People that are new to SEO will find it to be a complex yet rewarding endeavor.

What is SEO?

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Search engine optimization (SEO) is about the practice of optimizing web content to increase search engine rankings. Google and other major search engines like Bing share a common goal: to satisfy user intent. In other words, the number one priority of all search engines is to provide searchers with solutions to their queries.

What does this mean for your business? First, it means that you must align your company’s priorities with that of search engines. Google doesn’t want to promote low-quality content. To ensure that you appear on the search engine results page (SERP), building a robust online presence is essential.

What are the benefits of SEO?

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The benefits of SEO are similar to the benefits of any form of digital marketing. You can boost your brand awareness, build a more substantial consumer base, and generate more revenue. However, SEO is among the most effective means of accomplishing these achievements. Arguably, it is the best marketing tactic in modern times. 

If you are late to the SEO party, don’t worry. SEO continues to grow and change along with search engines, making it one of the most adaptable forms of marketing for business owners to partake in. A solid SEO strategy will touch on the following points:

  • Creating a seamless user experience on your website
  • Boosting brand awareness and crafting your ideal brand image
  • Effectively reaching your target audience
  • Ensuring that you get the best results out of your marketing budget

What is link building?

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The term “link building” refers to the practice of acquiring links for your link profile. What is a link profile? It is the collection of links that navigate users from another person’s website to yours. These types of links are called backlinks. Anyone interested in SEO or digital marketing, in general, must familiarize themselves with link building.

Getting reputable sites to link to your website can be challenging if you are unsure where to look. Fortunately, industry experts like the ones at LinkGraph can maximize your marketing efforts by seeking guest blogging opportunities and other means of link-building.

What are the benefits of link building?

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The quality, diversity, and quantity of your backlinks are all considered when Google ranks your website on the SERP. A backlink from a reputable site is seen as a vote of confidence. The site that links to your website is essentially vouching for its quality, signaling to Google that it is a good SERP placement. Link building is also essential to building authority within your industry niche. Backlinks help your business gain exposure and demonstrate your affiliation with other reliable brands.

Whether you need help creating new content, optimizing current content, or building your brand’s image, SEO digital marketing services can help you reach your goal. SEO is not reserved for enterprise-level companies. Small, local businesses can benefit from SEO as well. Studies show that 76 percent of people searching for a nearby business will visit that business on the same day. Considering how competitive and saturated today’s market is, most business owners can’t afford to miss out on the fruits of search engine optimization.

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