Creating Content that Ranks: An SEO Writer’s Guide to Success!
One of the biggest challenges that content writers face is writing SEO-friendly content that ranks on search engines. Content is the backbone of any successful digital marketing campaign. Without well-crafted content, you cannot succeed in search engine optimization. No matter how meticulously you perform SEO behind the scenes, content is still the most important factor in displaying your brand and acquiring new customers.
You can keep your current customers and provide a positive signal to Google’s ranking algorithm by consistently writing and publishing top-quality content. If you want to rank your content, drive conversions, and generate leads for your business, you need to get smarter with your content.
The best way to accomplish this task is by writing SEO-focused content. Your content should focus on:
- Solving the pain points of your readers
- Appealing them
How to tailor your content as per these two goals? How to create content that ranks well on Google and persuades readers to take a course of action? That’s what SEO content writing is all about!
With that in mind, we have created this SEO guide for you so that you write top-notch content for search engines and readers.
Eight tips to write content that ranks!
1. Keyword research
If you want more and more people to read your content, you need to conduct proper keyword research. Therefore, mastering keyword research is important for a successful campaign. Tools such as Ahrefs and SEMrush can help you find high-potential keywords related to your topic. You should mark primary and secondary keywords because you have to write content around these keywords.
2. Write a compelling meta title & description
Now is the time to write an engaging and optimized meta title and description for your article. It would be best to use the primary keyword closer to the beginning of the meta title and keep it around 60 characters. Likewise, the meta description should also be kept around 155-160 characters. Remember, your meta title and description should do the following:
- Explain the topic clearly
- Spark interest in readers’ minds
- Explain how to do a particular thing
- State benefits of something
3. Focus on search intent
What is search intent?
Search intent means what internet users are trying to accomplish through their queries. A search intent falls into three categories. These are:
- Informational intent
In this search intent, readers want to read information about a particular topic.
- Navigational intent
Readers want to navigate to a particular website with navigational intent.
- Transactional intent
Here, users are trying to buy something.
4. Jump into the writing phase
It’s time to dive into writing an article. Start writing content with one goal in mind: to explain your topic to readers and fix their problems in the simplest way. Avoid writing long paragraphs. Keep your paragraphs short. It does not mean you must write every sentence with a new line, not at all! You can write 2-3 sentences in a single paragraph. In this way, readers can easily go through your text and will not face any difficulty in finding particular information. In addition to writing small paragraphs, you can also use formatting options such as:
- highlighting the text
- including bullet points
- changing the font size & style
you can use an online notepad tool for adding all the necessary fromating option into your draft.The tool provides you all the features like highlighting text, adding bullets points, can modify the style and size of your fonts and many more options.Your text will look more engaging and will be more easy to read.
5. Simplify all complex sentences
One thing to keep in mind is that your content should sound non-robotic. It should not contain flowery language. Complicated and hard-to-read sentences will turn your readers away from you. So you need to simplify your text. This is where an online sentence rephrasing tool comes in handy.
Based on Natural Language Processing (NLP) and Artificial Intelligence (AI), an online sentence rephraser can help you simplify the complex text. The tool replaces all difficult words with simple synonyms and improves writing tone.
In addition to simplifying your text, the rephrasing tool also trims long paragraphs and rewrites short and sweet ones. Moreover, the tool also removes unnecessary words and phrases and rewrites your text in the simplest form.
6. Take some rest
Once you write your first draft, you can take some rest. Avoid proofreading your article until your head explodes. After completing your article, you must refresh your mind. Take a break for a couple of hours.
7. Proofread the article
After taking a rest for some hours, return to your article with a fresh pair of eyes. It’s time to proofread the text. Proofreading is all about eliminating all grammar, spelling, and punctuation mistakes. When you write an article for your audience, you are actually painting a picture of something that you have in your mind on MS Word. And when you proofread your paper, this picture blinds your vision.
That’s why we have recommended taking a rest for some time. =Remove all grammar, spelling, and punctuation mistakes and make your paper flawless.
8.Improve internal linking
Optimizing internal and external linking for your article is crucial. Many writers skip this step. So you should avoid skipping this step. In order to optimize internal linking, you need to find the most optimal keyword. After that, hyperlink it to an internal page.People reading through your article can click on the internal link to go through your other written copy.
Just like internal linking, external linking is also important. External linking allows you to link your article to an authoritative site.
Keep these two fundamental elements of content creation in mind:
- It is SEO-focused
- It engages readers
One component cannot function without the other. When combined in the proper way, they produce the most powerful digital content conceivable, as well as the best answer for return on investment. the aforementioned eight tips and tricks are a road map for developing effective content in any industry.
Best of luck!