If your business isn’t utilising email marketing, then now is the chance to start. Email should play a key part in your digital marketing strategy and has proven to be a hugely effective tactic used by businesses from around the globe.
All you have to do is check your own inbox to see for yourself. Businesses are using email as one of the main ways to reach their consumers and often you will find consumers prefer to be contacted this way.
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Here are some of the reasons why your business should be using email marketing in 2021.
Personalisation
Email marketing allows you to target and personalise your content to cater for differing audiences. One of the most effective ways you can personalise your email is by crafting subject lines. Putting the first name of the recipient in the subject line encourages them to click on it and view your email. This is because it looks less like you have just written out the same email and sent it to thousands of people.
You can also personalise your content for specific recipients. For example, you may have one email that you want to send to your regular customers and another that you want to send out to new customers. With email, you can do just that.
Boost Your Sales
By acquiring the use of email marketing services you are giving your business the opportunity to increase its sales. Email campaigns offer your customers the chance to purchase products easily from their phone or laptops and in the comfort of their own home. Email marketing campaigns can be an effective way to promote your products or services. This can encourage your consumers to make a purchase and can even be used to re-engage past customers who haven’t bought from you in a long time.
You will tend to find that the more your content is relevant to the reader, the more likely they are to engage with the campaign and in turn make a purchase.
Generate Traffic to Your Site
By creating email marketing campaigns for your business, you are sending traffic to your website and as a result are helping to improve your search engine optimisation. Not only should you be directing your customers to a product, but you should also use your campaigns to link consumers to blogs and other pieces of content on your website. If the consumer enjoys your content, then they are more likely to anticipate your emails in the long run.
When creating email links to your content, ensure that there is a call to action for your reader so they can immediately click through to your site.
Cost-Effective
Unlike traditional campaigns like direct or print, email marketing can be a lot more cost-effective for your business. Your email campaigns shouldn’t take too long to produce and could even be done by one person if you are using stock images. When you put it into perspective, an email campaign doesn’t require the need for a photoshoot. This will minimise your fees as you will no longer need to book locations for shoots. You also won’t need to pay for printing or mailing services.
Most small businesses will have budget and time constraints. The costs associated with email marketing can be small to begin with but can also be more efficient. You may be surprised just how much revenue and leads you can generate from your low-budget email campaigns.
Build Your Contacts List
There is no doubt that social media is a powerful tool for your business. But, when it comes to the internet, trends come and go. You should ask yourself, how many followers and customers would you lose if your social media channels disappeared overnight. Think of email lists as owning your cliental. When it comes to social media, your follower list and content you post belongs to that platform. Building your email list allows you to always have a way to interact with your consumers, regardless of their email provider. You then also own all the content you produce for your consumers without having to share it on social media platforms which could prove useful for your competitors.
Build Strong Customer Relations
Email marketing can help you solidify trusting relationships between yourself and your customer base. Sending content with the consumer in mind can encourage them to appreciate and trust you. This can be achieved by something so simple like sending them a voucher for their birthday.
Eventually, your customers will start to think of your business first when they are in need of your services, and you have proven yourself to be valuable to them. A little customer recognition from time to time can go a long way and can help you build up a strong and loyal customer base.
