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The Benefits of Instagram Marketing for Businesses

Nearly all marketers around the world want to capitalize on the potential that online marketing has on their business. Instagram has grown a lot since its launch in 2010. Many businesses are starting to notice this potential and as a result, are putting their brands on the platform to reach the new target market. With over 1 billion users and 500M daily users, Instagram is a force to reckon with when it comes to online marketing. The idea is not to post links to your business website but to create brand and product awareness. There are several sites like which can help you gain followers.


If you take a survey of the top 200 brands in the world, you will realize that over 90% of them have an buy instagram followers uk. This tells us that there is an incentive that keeps this large number of companies on the platform.

The good thing is that there are numerous methods to create leads and generate sales on Instagram. Although Instagram is a relatively new platform when it comes to social media, it has innovative applications that are kept ahead of the competition. That is why many brands trust it for their product marketing. And unlike other social media sites, Instagram users know that you are not just trying to sell links or products to them but to establish yourself as a brand.  

As we have seen above, Instagram brings many benefits not only for business persons but also for customers looking to buy products online. Let us now explore the main benefits that business people can enjoy from Instagram.

Higher purchasing ability

A recent survey shows that over 1/3 of all Instagram users have purchased something on the platform. Therefore, no business owner wants to miss out on the potential that this social networking site brings. At the end of the day, what you want to achieve with your Instagram page is more sales and revenue for your business. When it comes to marketing, sales is the common denominator. So long as your sales are increasing, the marketing strategies that you have in place are justified. It is also important to know that the investments that you are making are producing the desired returns.

Advanced targeting options

Instagram is loved by businessmen because of its advanced targeting options available. This means that the system has the data to find the available leads, the number of fans as well as the potential buyers of your products and services. This is based on their preferences, likes, and shopping history. In short, Instagram exposes your brand to the most viable users.

After Instagram was bought by Facebook, its capabilities were bolstered to match that of Facebook. You can now advertise products to a targeted group of people based on their age, location, gender, behavior, and interests. This results in cold targeting that enables you to reach people who have never heard f your brand before.

Easy tracking

Another benefit that you get from advertising on Instagram is easy tracking of data to produce an exact amount of ROI. This is important as it can enable you to see the return on investment that you have made on Instagram. Although the trackability of Instagram may look obvious, you will be surprised by the sheer number of companies that invest in social networking sites without gauging the effectiveness of their strategies. Since Instagram uses the same ads manager as Facebook, its tracking ability is the same as that of the former.

Business profiles come with extra features

Instagram accounts come in two categories namely: business and personal accounts. If you transform your account into a business account, you will unlock a host of features that will make it easy to market your products and services to the right target group. Some of the features that you unlock in a business account include the addition of a call-to-action button on your post, account insights, and the ability to promote your posts with ad dollars.

This shows Instagram users that the account they are running is not just their own but belongs to your business. Using a business account puts you inane to reap the maximum benefits from Instagram.

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Ability to reach new customers

Instagram has one of the most potent users available on social media. Research has revealed that Instagram has one billion users, most of whom are active on the platform daily. Also, it is a fact that 50%of Instagram users visit a business page at least once a day. This means that, by joining the platform, you could be tapping into a pool of new customers.


Above, we have seen the benefits that Instagram can bring to your business. Although building an Instagram account requires a lot of work at first, the benefits that you will reap from the system are worth it in the end. This is because you will have an avenue to tap into new clients.



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