Gone are the days when running a brick-and-mortar store would generate enough revenue for all the business operations. To keep up with the pace in this fast-paced world, every business needs to upgrade its work method.
Ecommerce stores are not just meant to improve the revenues for some businesses, but it’s a must-have that every business needs. Businesses are now shifting towards the digital medium of selling and marketing. Especially since the outbreak of the COVID-19 pandemic leading to people avoiding in-store shopping, businesses are forced to operate online. As not doing so could end up with their businesses shutting.
With more businesses turning to eCommerce, the competition has become fierce. If you are thinking about setting up an eCommerce store, you need to develop unique strategies. Or else, your store would be one of those brands that exist without people knowing about their existence.
Now the question that arises is, how? How can your business stand out from the sea of competitors? The answer is through Optimization.
What is Optimization? Why is it important?
eCommerce Optimization is an approach to improve your business site’s traffic and sales. It includes different elements, from website design to navigation, graphics to product descriptions, and everything in between.
Online sales in 2014 were $1.3 trillion and are predicted to reach approximately 4.5 trillion dollars this year. It means that online sales have almost tripled in these years. This explains how much online optimization has contributed to the eCommerce industry. Moreover, these figures are predicted to reach higher only.
However, with thousands of businesses in the digital market, you need some exceptional optimization strategies to make your eCommerce business outshine others.
5 Tips to Optimize Your Online Ecommerce Store Setup
We will discuss some tips and tricks to optimize your eCommerce store in this blog. Here are the top 5 tips to optimize your eCommerce Store Setup Online:
Website optimization is crucial. It takes only 3 seconds for the visitor to form an opinion about your site. Make sure to impress the audience within this short period. It contributes hugely to determine the conversion rate for your site.
Different factors such as the website design, visuals, graphics, content, responsiveness, etc., affect the website optimization.
Tips to Optimize Your Website:
- Add most crucial information on the home page, above the fold.
- Optimize titles, meta-descriptions, images, and videos.
- Optimize product pages and product listings
- Perform keyword research and add relevant keywords in the content
- Create quality backlinks for your site (off-page SEO)
Research suggests that more than 50% of all online traffic comes from mobile phones, and more than 79% of online sales are made from phones. Don’t want to miss out on this massive chunk of audience browsing from a cell phone? Make your site mobile-friendly, and you are good to go.
Mobile phone is behind every two out of every three dollars spent on online purchase. You need to ensure that your eCommerce store works well across different screen sizes.
Tips for Creating a Mobile-Friendly Store:
- Create website pages that load quickly on mobile phones. Studies indicate that even a single second of delay can cause a loss of 20% of conversions.
- Before making your site available to the audience, always check for its responsiveness. Robust testing before making the site available online prevents poor rendering and glitching.
You can also hire a professional eCommerce store setup agency to create a mobile-friendly store for your retail business.
3.SEAMLESS CHECKOUT PROCESS
Once you have optimized your site for traffic and have impressed the customers with your site and products, the final step in the checkout process. How can you prevent your potential customers from abandoning the cart? This often confuses the store owners, which causes the potential buyers to change their minds at the last minute.
Want to learn how you can prevent your customers from walking out leaving behind their carts full of products? Check out the tips below:
Tips For Ensuring a Seamless Checkout:
- Don’t add too many extra costs like shipping, tax, etc.
- Never force the visitors to create an account before placing an order.
- Don’t make the visitor fill a very long form. The visitors are more likely to leave the site when there is too much work to do.
You can create a seamless checkout process keeping all these points in mind. Always make it simple, fast, and efficient.
4.USE YOUR WEBSITE AS A MARKETING TOOL
Another possible way to grow your business digitally is to use your website as a marketing tool. Your website can do a lot more than ranking on search engines or getting placed on ads. Use your website to generate an email list of people interested in your products. Use this list to send promotional offers, discounts, new products, and more.
Tips For Generating Email Addresses
- Offer them a discount upon signing up
- Ask them to subscribe to your newsletter
- Obtain their email address through contact forms
- Request them to enter their email address in the checkout form
Use this list later for marketing purposes. Inform the potential customers about your new product additions, promotions, deals, etc.
We all love personalization when it comes to online shopping, don’t we? A great way to boost sales is to recommend to visitors about products they would be interested in purchasing. Firstly, utilize the customer’s browsing history and buying history. Secondly, suggest to them products that they are interested in purchasing using the information you have obtained. You can also check their abandoned carts and promote these products to them.
Tips For Providing a Personalized Experience:
- Create personalized homepages
- Offer personalized guides
- Display recently viewed items
- Send personalized emails, such as sending birthday or anniversary emails
Although there are many reasons for optimizing your site for search engines, the major reason is to boost sales. Hopefully, this blog inspired you to optimize your eCommerce store. The entire point of this process is to improve your brand’s sales and provide customers with a great user experience. Good luck!